Story Squad provided a workshop for the NCLA Leadership Institute to help participants understand how storytelling can help them as library leaders to showcase their own leadership strengths, and to market and brand their libraries. We discussed various kinds of stories leaders should be able to tell (based on the seminal work of Annette Simmons, and her book The Story Factor. Brian also shared folktales and personal stories as examples of each type of story. The group then explored several marketing stories online and then developed their own unique story to showcase the library values or services they wished to target.